As my final post, I thought I would draw attention to a useful blog that takes in-depth looks at the social media sphere and makes connections between social media and news, social media and business, social media and politics… you get the idea.
Eric Qualman’s Socialnomics social media blog expresses many of the sentiments that we have delivered in this blog about the new power and popularity of social media. It is designed to cover the latest trends in social media, and what these trends mean for businesses and individual users alike. One of the ideas that I liked was the idea of the social media revolution. This idea makes summarizes the utility of including social media in marketing and business, and how the fast-growing sector of the Internet has changed how we view the world today. Check out the video that Qualman created about this revolution:
If you turn to about the 3:29 mark, there is a connection with information I received from a lecture with Dr. Strangelove, about the idea of marketers using the ability to track our behavior within media and our spending habits to create personalized advertising for us. Qualman agrees that now the news is coming to us, and he says in the video that “in the near future we will no longer search for products and services, they will find us via social media”. This introduces another use for social media even for broadcasters, where they can determine what shows we would be most interested in watching by our activity on the Internet, and could therefore more easily direct us to the content that we need. This is a way that television could use new media to achieve its own ends. Thank you for visiting our blog, and please make sure to view our video.
Source: http://socialnomics.net/about/
Strangelove, Michael. The empire of mind. Lecture presented at the University of Ottawa on February 10, 2010.
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