NG Wont Be Left Behind

National Geographic is among the oldest currently running print publications in the world. The 121-year old publisher is among the most active and diverse media companies in the world.  According to the article “121-year-old publisher proves it can learn plenty of new tricks”: Online, National Geographic boasts 14.8 million unique visitors per month. Its TV [...]

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Social Media Killed the Television Star?

Although they are trying constantly to interconnect themselves with social networking, some believe that for broadcasters, it may be too little too late. Brad Dick, editorial director for Broadcast Engineering magazine, believes that the news may have a hard time catching up. Dick lists a bunch of important statistics first on a bunch of popular [...]

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CBC’s Facebook Experiment

A past attempt by CBC itself to use social media to glean information from and about the public regarding their priorities and interests can be seen in two very different lights. On the one hand, the people are allowed to speak their minds, on the other hand, there comes the ethical issue of what is [...]

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Persuading Through Social Networking

We have been looking into social networking websites as they can benefit news broadcasters to gain stories and to glean information from consumers. While surfing the Web, I found this video by BJ Fogg regarding how social media can be used as a marketing technique. An expert in what he calls Persuasive Technology, Fogg describes [...]

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Social Media Frequency in News

Social media, before its popularity among television broadcasters, first appeared in news media as the subject for a number of articles. Facebook appeared in news media content in 2005 and Twitter in 2006. As of 2008 mentions of Facebook across news systems in the United States reached close to 60,000 appearances while the newer Twitter reached over [...]

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Journalists Are People Too

Is a journalist just a conduit for information? Or are they a real person, with biases and opinions of their own? Is their only role in life to report information, or are they allowed to interact with friends and family through social networking? Media organisations are attempting to find a way to allow their journalists [...]

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Team Effort: Facebook and Commerical News

There is no doubt that Facebook and Twitter have become commercial media’s preferred method of engaging with their respective audiences. Whether through means such as giving away contest details to Twitter followers, as The Ellen Show does, or by maintaining an up-to-date Facebook page where viewers can comment on the news of the day, as [...]

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